![]() ![]() Is it best not to share any external links at all on LinkedIn ? The best image size for LinkedIn posts is 1200×630 pixels. You can’t add an image to a post that’s already been published. If you want to include such an image, you need to do it when writing the original post. You’ll notice that when you add links via the write-post-edit method, the result won’t include a preview image. How to display link preview images in LinkedIn posts. If the “Effective URL” doesn’t look good, don’t go there! It’s unlikely that dodgy people will try to trick you with a shortened LinkedIn link, but I guess you never know. The result will look like this: GetLinkInfo tells you where lnkd.in (and other short URLs) really point to If you want to know where an automatically shortened lnkd.in link will take you before you click it, you can copy the shortened link from the post and then paste it into this free website: Pro tip for checking shortened LinkedIn links. Thanks to Vasilena Gosheva and Haralambi Haralambiev for helping to discover this while they were sharing links to their site. You can usually also remove the “www” part of most web addresses without breaking them. If you remove the or protocol at the start of your link, perhaps it’ll fit into the 26-character limit and therefore avoid shortening. Only links longer than 26 characters are shortened to lnkd.in format. You can get around this by sharing your own shortened link from a service such as Bitly. The text of your post ought to have made this clear but even so it doesn’t make for a great experience. Security-conscious readers might not wish to click a link when they’re not sure where it will take them. This is annoying and bad for brand awareness, because you can’t show off your own domain name. The link still works as usual but there’s no longer an indication to readers about where the link will take them. Here’s an example: LinkedIn’s short URL format: lnked.in If you go back and look at the post a few minutes later, you’ll see that the link has been shortened to use LinkedIn’s short URL format, lnkd.in. So, you’re saying “here’s a post with no links – please push it around the LinkedIn network.”īut when you edit the post and add the link in afterwards, LinkedIn doesn’t seem to update its understanding of the nature of the post, and so you sidestep the penalty associated with trying to take people away from the platform.Īfter you edit your post to add the external link, you’ll see the saved version displays the link exactly as you added it. LinkedIn pays attention to the state of the post only when it’s first published. Why does the “write-post-edit” method work ? Post without a link then edit and add the link Here’s the best way to share links in LinkedIn posts without affecting the reach of your posts: The “write-post-edit” method for sharing links on LinkedIn. The write-post-edit method covered below lets you get around this by placing the link in a more visible place while mostly avoiding the algorithmic penalty associated with link-sharing. Even for something that’s moderately popular – say there are 20 unique commenters – it’s easy for the link-bearing comment to be lost in the undergrowth. It really depends on how popular the post is. The issue with posting the link in the comments is that LinkedIn’s default algorithmic sorting means that the comment containing the link might end up as the 7th, 42nd or 253rd item in the list. There are a few methods for sharing links without being penalised by the LinkedIn algorithm.Ī common option (but not one I recommend) is to place the link in a comment rather than in the main post. How do I share links on LinkedIn without being penalised by the algorithm ? (This doesn’t make sense, but that’s LinkedIn for you.) It even looks as though links to your own LinkedIn articles are treated as though they’re external links. ![]() ![]() embedded videos from YouTube and other sources.links to apps, documents and file downloads.Is it best not to share any external links at all on LinkedIn?Īn external link is anything that you can click that loads content hosted somewhere other than on LinkedIn.How to display link preview images in LinkedIn posts.Pro tip for checking shortened LinkedIn links.Why does the “write-post-edit” method work?.The “write-post-edit” method for sharing links on LinkedIn.How do I share links on LinkedIn without being penalised by the algorithm?. ![]()
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